– View all creatives displayed within a selected app as part of its ad publishing business.
– Identify the various ad networks’ SDKs integrated to surface creatives from their networks.
– See metrics like impressions and clicks for each individual creative placement.
– Discover which advertiser’s apps are running campaigns through the publisher’s inventory.
– Track metrics over time like monthly/weekly impressions and eCPM trends.
– Drill down into advertiser and creative details to analyze performance factors.
This comprehensive data allows mobile marketers to:
– Benchmark fill rates, eCPM rates and other KPIs against top publishers.
– Determine highest value ad networks and creative formats to prioritize integrations.
– Understand how comparable apps maximize inventory monetization strategies.
– Experiment with new publisher features or advertiser verticals based on proven successes.
By learning from top publishers’ analytics, marketers can strengthen their apps’ monetization potential through optimized inventory strategies.
