The App Analysis feature offers estimates of key metrics like downloads, revenue, and active users for selected apps, enabling direct performance comparisons across timeframes and storefronts for strategic competitive intelligence.
Some ways it facilitates competitive benchmarking:
– Identifying top markets by user base to refine localization strategies
– Analyzing user engagement fluctuations to gauge impact of tests and updates
– Benchmarking similar apps’ monetization and retention tactics
– Detecting performance variances across storefronts for expanded reach
– Setting alerts to monitor rival metrics changes impacting the category
Regular reviews keep strategic development and operations in sync with shifting industry dynamics. This arms decision-making with factual catalysts proven to drive optimal organic growth over the long term.