– Create custom collections to group relevant competitors, advertisers, publishers by common traits.
– Add individual apps, developers, campaigns, creatives to collections for easy monitoring.
– Give descriptive names to different collections to segment research focus (e.g. “Top Gaming Devs”, “Education App Leaders”).
– Quickly pull up consolidated snapshot reports on collected groups’ performance.
– Set notification alerts to stay updated on changes in groups without manual checks.
– Filter searches and unlock additional comparison insights by collating benchmarks.
– Share collections internally to collaborate findings and strategize collectively.
By facilitating targeted segmentation and continuous tracking of cherry-picked competitors, this feature empowers:
– Focused benchmarking on most applicable industry sectors/niches.
– Real-time competitive intelligence without wasting effort on irrelevant apps.
– Data-driven decisions through up-to-date consolidated competitive analytics.
– Streamlined knowledge management and team collaboration.
