The Category Rankings provide invaluable ranking volatility data to optimize strategy:
– Track ranking patterns of toplevel apps across countries/categories over time
– Analyze seasonality and correlation to events that affect category demand
– Compare ranking stability of competitors to benchmark retention drivers
– Detect abrupt shifts from algorithm changes, new releases, or pricing tests
– Inform A/B prioritization by sorting categories based on ranking fluidity
– Guide localization by analyzing cross-country category performance variances
Armed with long-term ranking trend insights for benchmark competitors:
– Opportunities emerge to selectively copy proven retention formulas
– Forecast volatility supports optimized campaign sequencing by dominance phase
– Well-timed releases aim to complement category waves at agility inflection points
Regular ranking reviews keep competitive optimizations synchronized to industry leadership changes signaled in Category Rankings data.
