– Benchmark title/asset testing impact by comparing relevant page performance metrics
– Identify top converting/discoverable pages to scale elements of and prioritize further testing
– Analyze country/device variances to inform localized optimization strategies
– Track seasonal trends to gauge effect of calendar-based A/B testing and changes
– Compare pre-post conversion metrics of tests to validate quantitative page improvements
– Set performance alerts to stay on top of Rank/Revenue fluctuations without manual checks
– Archive metrics over long periods for strategic performance benchmarking
– Leverage consolidated data to justify optimization budget requests and refine roadmaps
By continuously auditing CPP effectiveness, marketers can strengthen page strategies through data-driven decisions. Over time, more impactful landing experiences will amplify ROI potential across core marketing channels and goals.
