The Difficulty Score metric provides valuable insights into the competitiveness of ranking for targeted keywords by assessing factors like:
– Number of competitors actively bidding and ranking for the term
– Content depth,freshness and relevance of competitors’ top results
– On-page and technical SEO strength of leading ranking domains
– Temporal changes indicating rising/falling difficulty levels
Some ways marketers can leverage Difficulty Score include:
– Identifying keywords primed for investment based on difficulty potentials
– Benchmarking risks of over-optimized or over-bid keywords
– Evaluating term competitiveness in new markets before expansion
– Guiding testing strategies through difficulty prediction modeling
– Informing growth potential assessments of competitive front-runners
By monitoring Difficulty Score shifts, app marketers gain foresight into organic viability. This adds dimension to keyword portfolio refinements that optimize discoverability through data-backed adjustments tailored to alteration conditions.
