The Featured Apps section provides valuable insights into what kinds of apps Apple is highlighting and promoting in their stores:
– Study the types of apps, categories, and characteristics that Apple chooses to feature
– Identify trends in what Apple views as innovative, exemplary, or otherwise noteworthy apps
– Benchmark the quality, polish, and marketing/promotion tactics of featured competitors
– Analyze how featured apps leverage new technologies, form factors, or business models
– Detect opportunities for own apps to align more closely with Apple’s featuring priorities
Marketers can leverage these insights to:
– Inform the refinement of app experiences to increase featuring potential
– Guide testing of new capabilities that could attract positive editor attention
– Anticipate feasible growth trajectories by mimicking success recipes
– Evaluate risks from rivals set to gain broader exposure and downloads
By tracking Featured Apps over time, marketers gain an unparalleled view into Apple’s showcase strategies – empowering goal-aligned calibration to prevailing industry priorities and opportunities.
