The Publisher Analysis feature offers visibility into a developer’s full portfolio performance over time and across categories/countries to benchmark strategies driving a competitor’s overall success.
Some ways it informs competitive evaluation:
– Identifying core competencies based on consistent high-growth apps
– Analyzing geographic and category-specific specialization tactics
– Benchmarking marketing and monetization best practices across a rival’s portfolio
– Tracking test/learn patterns that optimize new launches over time
– Setting alerts to monitor portfolio shifts that impact your segment
By routinely auditing competitors’ holistic strategic formulas, opportune countermeasures keep your organizational strengths optimally calibrated for sustainable leadership in a dynamic marketplace.
