The Publisher Profile provides a comprehensive view of a developer’s app portfolio performance, allowing for robust competitive analysis. Specifically, it offers insights into:
– The full breadth of titles under a publisher’s ownership in a market
– Relative download, revenue and retention metrics for each app
– Top performing apps driving the bulk of success
– Opportunities for underperforming apps through benchmarks
– Core category or genre strengths at the portfolio level
Marketers can leverage these insights to:
– Identify a competitor’s strategic priorities and focus areas
– Benchmark overall monetization and longevity success rates
– Anticipate potential future releases based on existing portfolio
– Detect shifts that impact a competitor’s category stance over time
– Evaluate risks from new market expansions pre-launch
By analyzing Publisher Profiles regularly, marketers gain a multidimensional view of rivals’ strategies. This supports strategic calibration for sustainable leadership through data-backed initiatives.
