The Sales Metrics page provides crucial insights into an app’s financial performance that marketers can use to optimize monetization strategies:
– Daily/monthly revenue trends over time allow benchmarking and goal-setting.
– Breakdowns by country/category help localize monetization tests accordingly.
– Retention analyses identify friction points impacting Lifetime Value (LTV).
– Benchmarking against competitors informs efforts to increase LTV over the long run.
– Transaction data provides visibility into top-selling features/SKUs.
– Analytics of promo performance and ROI assessment guide efficient spending.
By continuously tracking Sales Metrics, marketers gain a clear picture of:
– Highest potential monetization opportunities through country/category lenses
– Effectiveness of new payment or monetization experiments
– Which strategic refinements positively increase retention and LTV
Armed with these actionable insights, strategic testing and optimization strengthen long-term financial flows by addressing the root causes of monetization success.
