The Search Ads Visibility Score provides specific insights into an app’s investments and visibility generated through paid search campaigns by:
– Benchmarking competitors’ search ad spending intensities on keywords
– Identifying under-promoted keywords with strong organic potential
– Tracking changes in search emphasis as strategies evolve over time
– Analyzing seasonality, geographies or device preferences affecting scores
– Informing search campaign budget optimization tests
– Guiding keyword, match type or ads format experimentation
– Comparing scores pre- and post- campaign changes
By routinely monitoring Search Ads Visibility Scores, marketers gain valuable indicators of:
– Keyword monetization efficiencies of top performers
– Emerging gaps in rivals’ paid tactics
– Opportunities to reinforce organic gains through synergistic paid strategies
Over time, well-informed adjustments maximize the returns of high-intent, high-visibility paid user acquisition flows.
