– Provides a ranked list of the highest revenue generating ad publishers overall or within filters.
– Allows filtering by category, country, and ad network to focus on most relevant competitors.
– Shows key metrics like monthly ad revenue, eCPM, fill rates for each publisher.
– Performance metrics broken out by individual ad networks for apples-to-apples comparison.
-Publisher portfolio size indicated by number of campaigns/creatives hosted.
Armed with these publisher leaderboards and performance data, marketers can:
– Identify the most in-demand inventory assets saturating their categories.
– Benchmark monetization strategies and ad integration approaches against top earners.
– Qualify new ad networks and markets based on proven high eCPM publishers.
– Detect category/regional audience monetization preferences indicated by publisher rankings.
– Prioritize top performing ad formats and placement tactics for testing.
The insights empower confident optimization of own apps’ demand-filling and monetization potential through competitive analytical learnings.
