– Provides a ranked list of the highest performing creatives based on metrics like clicks, CTR, spend.
– Allows filtering the leaderboard by category, country, network, advertiser/publisher for relevant benchmarks.
– Shows metrics for individual creatives like impressions, clicks, CTR over time.
– Media details like type, format, assets displayed are provided for inspection.
Armed with these top creative analytics, marketers can:
– Identify elements driving best response from target audiences.
– Benchmark creative formats, styles and testing tendencies against successes.
– Detect profitable genre/regional trends to capitalize on.
– Prioritize highest potential creative concepts for development.
– Fine-tune asset selection, sizing and placement testing strategies.
By analyzing proven hit creatives, uncertainty is reduced in creative strategy planning. Confident campaigns result from data-driven best practice adoption.
