– Provides ranked list of publishers by key metrics like revenue, downloads, engagement.
– Filter by platform, category, country and date to focus on directly competitive developers.
– Analyze portfolio size, diversification across categories/countries for benchmarking.
– Identify each developer’s top apps by metric performance over timeframes.
– Cross-inspect common high-performing elements across portfolios.
– Detect relationships between metrics that correlate to their winning formulas.
Armed with these leaderboards and competitive intelligence, marketers can:
– Adapt proven category/country expansion tactics of industry giants.
– Emulate multi-app strategies driving consistent revenue growth.
– Prioritize similar app types and monetization approaches for testing.
– Stay informed of competitors’ moves by tracking changes in portfolio rankings.
– Continuously optimize own business through competitive analytical learnings.
The insights provide a framework for strengthening multi-app strategies by understanding what drives the continued success of the most dominant app publishers.
