App Store Optimization (ASO) and Visibility

The Leaders in Visibility

Navigating the nuances of App Store visibility is vital for finance apps, as it directly impacts their discoverability and popularity among users. Understanding and leveraging these dynamics is key, as the right visibility can mean the difference between widespread adoption and being forgotten. Let’s explore how some of the leading finance apps in Türkiye are mastering this aspect of digital presence:

• Binance: With a visibility score 94, Binance ranks for 1,014 organic keywords. It holds the first place for 196 of these keywords, which means about 19.33% of its keywords are in the top 30.
• Investing.com: Investing.com also has a visibility score of 94. It ranks for 769 keywords, with a strong presence in the top 30 for 635. This is an outstanding 82.58% of its total keywords.
• TradingView: TradingView boasts a visibility score of 92 and ranks for 812 organic keywords. Remarkably, 695 of these keywords are in the top 30, accounting for approximately 85.59% of its total keywords.
• BTCTurk: With a visibility score of 89, BTCTurk ranks for 1,977 organic keywords, and 750 of these are in the top 30, which translates to around 37.94% of its keywords.
• ForInvest: ForInvest has a visibility score of 85 and ranks for 413 organic keywords.
• Midas: Midas follows with a visibility score of 83 and 395 organic keywords.
• Paribu: Paribu has a visibility score of 81 and ranks for 377 organic keywords. 

These stats highlight the significant efforts and successes these apps have in maintaining a strong presence on the App Store, with some, like Investing.com and TradingView, showing exceptionally high percentages of keywords in the top 30.

Importance of ASO in Finance

In the world of fintech applications, App Store Optimization (ASO) is more than just a strategy; it’s the basis of success. ASO plays a pivotal role in how finance apps are organically discovered, perceived, and ultimately trusted by users. A high visibility score, achieved through effective ASO, goes beyond mere discoverability. It strengthens an app’s position as a credible and authoritative player in finance. 

Trust is paramount in finance, where users deal with sensitive information and transactions. A high-ranking app with great reviews is often perceived as more reliable and secure simply because of its position in the App Store. This perception is vital in convincing users to not only download the app but also engage with it for their financial needs.

Advertising Strategies and Market Share

When we look at the paid user acquisition activities as a part of our research on Türkiye’s finance apps, Paribu’s success in the ad space is noteworthy. Paribu achieved a significant impression share of 44.46% by focusing on SUI in its ads. Their ad was live across multiple major advertising networks, including Kayzen, Vungle, AdMob, and AdColony, for 58 days.

A key aspect of their advertising strategy was the simplicity of the ad’s design and message. The ads effectively communicated the ease of buying cryptocurrency, particularly SUI, in a manner that was straightforward and accessible. This simplicity in design and clarity in messaging resonated strongly with their target audience, cutting through the noise in a crowded market space.

User Experience Trends in Finance Apps

Phone-in-Screen App Screenshots: A Standard?

For apps in the Türkiye storefront, a trend in the presentation of finance apps is the adoption of “phone-in-screen” app screenshots. This trend goes beyond just style; it’s a strategic decision to make apps seem more user-friendly and easier for potential users to understand. By showcasing the app interface within the context of a smartphone screen, apps are effectively bridging the gap between the digital product and the physical experience of using it. This approach provides a realistic app preview, setting clear expectations for the user experience.

In-App Events: The Road Less Travelled with Great Potential

In contrast to the widespread adoption of phone-in-screen visuals, there’s a notable gap in the utilization of in-app events within the finance sector in Türkiye. This underexplored territory might hold potential for user engagement and retention. In-app events, such as special promotions, educational webinars, or interactive financial planning sessions, can significantly enrich the user experience. They offer a chance for deeper interaction, fostering a sense of community and loyalty among users. This can particularly serve in finance, where user engagement directly correlates with trust and continued usage.

The underutilization of in-app events in fintech apps suggests a significant opportunity for differentiation in the market. By integrating events, apps can enhance user engagement and provide added value, further solidifying their position in a competitive field. This approach could lead to a paradigm shift in how users perceive and interact with finance apps, transforming them from mere tools to engaging, dynamic platforms that play an active role in financial management and education.

Optimizing for the Future: A Multifaceted Approach

As finance apps continue to evolve, there’s a growing need for a nuanced approach towards optimization. This isn’t just about staying visible; it’s about deeply understanding market trends and user preferences. In this context, utilizing various analytical tools can provide invaluable insights.

Finance apps have a significant opportunity to enhance their ASO and market presence. Platforms like MobileAction are instrumental in this process, offering a suite of features that cater to various aspects of app optimization:

For instance, when refining app metadata, the Keyword Optimization tool by MobileAction can play a pivotal role. Metadata optimization isn’t just about choosing the right words; it’s about understanding user intent and market dynamics. Similarly, keeping an eye on the competitive arena through MobileAction’s Keyword Gap analysis can uncover unique opportunities for differentiation.

Understanding how your app ranks in different regions can also offer strategic insights, where MobileAction’s Keyword Position Map might come in handy. It’s not just about knowing where you stand but also about identifying where growth is possible. Monitoring keyword performance over time can also reveal trends and patterns that might otherwise go unnoticed.

Additionally, getting an understanding of the advertising side, including what works for competitors and market leaders, can let you conduct more effective ad strategies, and the Ad Intelligence suite is just the place to get insights. As the Paribu example proves, advertising is about crafting messages that reach and resonate with the target audience.

This exploration into finance app trends highlights the importance of ASO, advertising done right, and user experience enhancements. The finance and fintech app sector is very active, with constant shifts presenting both challenges and opportunities. Understanding and responding to user needs and market dynamics is just as crucial as the technology itself.

Looking forward, it’s clear that the fintech sector will continue to evolve, with more sophisticated analytics and user engagement strategies becoming key differentiators. For deeper information into the trends and strategies, book a demo with MobileAction. And for continual updates on the finance app world, don’t forget to subscribe and stay ahead in this ever-changing landscape.

The post Emerging Trends in Finance Apps for 2024 appeared first on MobileAction.

In this article, we are going to discuss the rising importance of Contextual Ad Targeting in mobile app marketing and how you can benefit the best from it to empower your mobile user acquisition strategy.

What is Contextual Advertising?

Contextual Advertising is a highly utilized form of advertising in digital marketing. The main idea of Contextual Advertising is to pair up the relevant advertising media with the relevant context to better engage with the user’s interest. For example, showing a clothing ad on a website that talks about fashion is contextual advertising. 

Sounds cool but how does it work, right?

Well, it is pretty simple. Just like Search Pages, contextual advertising utilizes several parameters to determine relevance, and based on these, it displays relevant ads on relevant web pages.

App marketers can also benefit from contextual advertising to display their ads in apps where their potential customers spend time at. In this way, click-through rates get better as marketers reach out to the right audience. 

Luckily, mobile app marketers can utilize this form of ad targeting in their mobile ad campaigns. The only difference is that they should pair the relevant ad publisher and the ad creative instead of keywords. 

Contextual Ad Targeting vs Behavioral Ad Targeting

Let’s begin by explaining how behavioral targeting works. In behavioral targeting, marketers were tracking the user historical data to show personalized ads, which was only possible with IDFA (or  AAID for Google Play). As stated earlier, IDFA is no longer able to assist iOS app marketers due to Apple’s App Tracking Transparency policy and similar changes are on the way for the Play Store.

But don’t worry, contextual targeting is making its comeback and providing an alternative method for app marketers in their journey to building ROI positive user acquisition campaigns.

But don’t worry, we are here to show you that you may not even need IDFA for High Conversion Rates. 

Why Do You Need Contextual Ad Targeting?

Now let’s highlight the benefits of Contextual Ad Targeting in a Post-IDFA world.

The Rise of Contextual Mobile Advertising

As noted above, IDFA is off the table, app marketers can’t utilize it anymore. Nor can they generate random ads in the hope that the ads reach the right users, right? For these reasons, contextual targeting has become a prominent method of increasing ROAS as it enables app marketers to serve relevant ads to relevant users.

In this context, the use of DSPs grows in importance because, with DSPs, app marketers can distribute their ads to relevant ad publishers by applying different parameters. It is an opportunity that cannot be ignored. 

Now let’s talk about how you can collect data to figure out user behavior while complying with the privacy policies in order to make the most out of Contextual targeting.

App Information

You know the old proverb that says tell me your friend and I’ll tell you who you are. It means that you can figure out someone’s character by looking at who they are hanging out with. Well, you can do the same by looking at their apps. 

For example, it would not be a wild guess to claim that someone who uses instrument learning apps will most likely enjoy a Piano learning app. Of course, someone who doesn’t have a music app can still enjoy your Piano app, but it’s much more efficient and budget-friendly to show your ads to a relevant audience you know will love it. Thus higher-level data such as app category can be easily used to serve relevant ads to your potential users.

Thanks to our Ad Intelligence, we can easily display and analyze where Simply Piano by JoyTunes get the most of their impressions. Their ads are mostly displayed on gaming apps with 74%, followed by education apps with 5%. 

But our glance shouldn’t end there, let’s take a closer look at their top ad publishers. 

Take a good look at the list and try to find a non-music-related app. Let me save you time. There is none. 

As seen, whether it’s listed under music, game, or education the ad publisher stays relevant to the context. In this way, Simply Piano by JoyTunes reaches more relevant users, gets better tap-through and conversion rates.  

App Information that can be utilized to improve marketing campaigns:

• App Version
• App Genre
• Impression Depth
• Completion Rate

Device Information

According to Elon Musk, we are already cyborgs, we just have a very slow data rate. Call Musk crazy all you want but he is not wrong. Our biological selves are already connected to our digital selves thanks to our smartphones.  

And, as app marketers, you can collect data about users’ digital selves by looking at their device preferences. 

Let me clarify the matter. 

Our smartphones can tell a lot about our personalities. Do we use the dark or the light mode? Which keyboard language do we use? What time zone are we in? The answers to these questions can bounce an idea of users. You can even go further and make deductions about a user’s personality by looking at their battery level. 

And, yes these do not violate Apple’s digital privacy policies. 

Device Information that can be utilized to improve marketing campaigns:

• Keyboard Language
• Mode Preference
• Region
• Time-Zone
• Storage Space

Creative Information

The last step of collecting data for your contextual ad campaign is creatives. In order to produce creatives that will engage with your target audience, you have to know their taste in creatives as well.

What kind of visual elements, formats, and styles engages better with the target audience?

Can you utilize player motivations or mood to promote your app?

Let’s dive deeper with examples.

We adjusted our search to see the Top Creatives in all media types on iOS devices in the U.S and under the category of Game Music. 

Even with a quick scan, you can tell that glowing colors are in demand for ads for music games. Moreover, you can see that Playable and Video ad formats are in lead as well. 

Another prominence is user motivation and moods. 

For instance, if users are seeking competition, they will most likely look for a leaderboard feature, or challenges. Meaning that you cannot expect them to engage with your app if you don’t showcase these features on your creative. Therefore, you need to accurately address the user motivation and moods to maximize your click-through rates.

Creative Information that can be utilized to improve marketing campaigns: 

• Media Format
• Visual Elements
• User Motivations/Moods

App Marketers can produce contextual ads based on the data they collect from these subheadings. 

Let’s have a look at the Creative Analysis of a few apps by utilizing our Ad Intelligence.

Above we see one of the best-performing ads of Gardenscapes, a match-three, and build&develop game. And if you look at the ad publishers, you will see that their ads appear in other match-three games such as Tile Match or Mahjong Deluxe. 

A successful contextual ad targeting by Playrix because users who enjoy these apps might enjoy Gardenscapes as well. And this will bring higher TTRs and CRs. 

Breethe, on the other hand, doesn’t seem to be utilizing contextual ad targeting as their top ad publishers are mostly hyper-casual games. Instead, they could have direct their ads to yoga, meditation, or fitness apps to have better engagement rates. 

Contextual Ad Targeting and Custom Product Pages to Maximize Mobile Growth

On the path to paid user acquisition, there await two difficult tasks the UA team must overcome in order to receive installs: attract and persuade. 

Contextual Ads to attract, and Product Pages to persuade. 

Let’s elaborate on this. 

Your ads are the first stop users come to. We have already talked about how your ads must go to a relevant audience and be tailored to the tastes of the audience to optimize CTRs.

However, user acquisition does not end there. The next stop is your product page. Or rather your product pages. As you know quite well, your sub-audience groups no longer need to experience a cookie-cutter product page that was evidently not for everyone. Thanks to iOS 15 and up to 35 Custom Product Pages, you can now better address your sub-audience groups and drastically increase your conversion rates.

And contextual ad targeting combined with Custom Product Pages can be as powerful as Stormbreaker (Thor’s Hammer that killed Thanos) for app marketers in the post-IDFA era.

Now, let’s see how to build this two-headed marketing weapon.

Step 1: Determine Your Value-Propositions and Sub-Audiences

Assume that you have a travel app offering hotel reservations and car rentals. Under these features, you can divide your target audience into two sub-audience groups. For sure, you can have a lot more sub-audience groups as you continue categorizing by gender, age, or other criteria. For instance, Women who search for car rentals, men over 40 who search for hotel bookings and etc… It is up to the competency of your creative team and budget.  

Step 2: Collect Data to Unveil The Oyster of Each Sub-Audience Group

Once you’re satisfied with your sub-audience groups, you should research some information you can learn about their personality type, such as what kind of apps they have, whether they are dark or light mode people, what region they live in, what types of creatives they interact better with, and so on. 

In this way, you can create ads that suit each sub-audience group down to the ground. 

As seen in the example above, Dating.com provides different texts, backgrounds, and visual elements for ad creatives sharing the same purpose in order to engage better with their audience.

Step 3: Make Sure Each Sub-Audience Land on a Relevant Product Page 

The user journey must be a straight line. Meaning that if a user engaged with your creative that reflects a certain theme or value proposition, you should welcome them with a product page that reflects that theme to provide a consistent experience and fulfill the expectations of the user.

Step 4: Test, Optimize and Iterate

The last step is, of course, the result monitoring. You need to test your hypothesis about your audience groups and creatives, strengthen the weak points in your contextual ad strategy and iterate. 

Takeaways

• Behavioral targeting can no longer be a method for app marketers as it entirely depends on tracking the user’s historical data. Tracking this data now requires user compliance and the opt-in rate is pretty low. 
• Contextual targeting steps forth as the new crown-holder marketing method in the post-IDFA era due to the advantages it provides for app marketers. 
• Contextual targeting is cost-effective, complies with the digital privacy policies, and offers high ROAS and CRs.
• App marketers can collect app, device, and creative data to determine user behavior and generate contextual ads for their audience. 
• For the best results, app marketers must know which sub-audience group interacts better with what creatives. For this matter, our 4-step structured model can be utilized.

A data-driven approach will save you time and money as you don’t try and fail based on inaccurate assumptions. In other words, instant and accurate data of ad publishers, ad networks, top creatives, and the market is essential for your growth. And the first step to that is to schedule a meeting with our experts!

The post Contextual Ad Targeting: Building Effective Ad Campaigns in the Post-IDFA World appeared first on MobileAction.

App monetization is basically the collection of methods you implement to create revenue from your mobile app. Some of the most popular ways of app monetization are in-app purchases, in-app advertising, or charging money for the download, as known as paid downloads.  

The use of App Monetization models can vary from one category to another. While in-app advertising works wonders for gaming apps, it may not be the best monetization model for a finance app.  After reading this article, you will have a better idea of the most popular monetization methods and their implementations for different types of mobile applications.

Why is App Monetization Important?

The very first reason is, of course, earning money. You have to generate money to keep your business running. And, app stores are highly dominated by free apps. If charging money for the download is your only game plan, get ready for hard knocks. Because the competition will be tough for you.

This is the distribution of free and paid apps in the app stores as of December 2021 according to Statista. The primary reason is that people don’t like to spend money on apps that haven’t gained their trust yet. Especially when they can get a similar service for free. However, apps continue to generate billions and billions of dollars over the years, growing at a rapid pace. Clever app monetization strategies are surely a factor in this surge of revenue.

Considering that the number of paid apps has been decreasing over the last few years, app developers must have found out that app monetization can be done in more sophisticated but user-friendly ways, right?

Therefore, if you want to keep up with the competition, you too must find a suitable method to monetize your app. 

Moreover, app monetization if done right improves user experience. The better the user experience, the more users you’ll attract. In other words, a successful app monetization can also help you with mobile user acquisition.

How to Prepare for App Monetization?

As mentioned above, there are several methods for app monetization, however, not all of them might be suitable for every app. So before we look into app monetization strategies, we should do some research.

First and foremost, you have to know your app. What value propositions do you offer and to whom? 

After answering these questions, you can identify your target users and their behavior. App monetization strategies may yield different results for audiences of different ages, demographics, or social backgrounds. 

The platform holds a great deal of importance as well since Apple and Android users have different behaviors. For instance, according to the research of Appsflyer, iOS users are more inclined to spend money than Android users.  

Last but not least, how do your competitors monetize their apps? Which models do they utilize? Subscriptions, in-app purchases, or something else? Do these techniques bring desired results? Do users complain about the app monetization method? If so, can you find better alternatives or simply provide better subscription rates? 

If you don’t know where to start or how to find your competitors, here are a few ideas. 

With Keyword Explorer, you can search for keywords that you would like to rank for and find which apps are alreayd ranking for them. 

Or you can take a look at the Top Charts where you can filter the search results by platform, date, country, and category. This way, you can find the top dogs in your category and analyze their strategies.

What about complaints, right? By examining app reviews & ratings, you can see in an instant how users react to the services of your competitors.

For instance, above you can see some unsatisfied reviews. Apparently, this app is utilizing too many ads for monetization which is hurting their user experience. Even if indirectly, a frustrated user base and negative reviews on your product page can be hurtful for your user acquisition efforts. For instance, lower ratings will always put downward pressure on your conversion rates.

App Monetization Strategies

Now that you have some idea of what you are getting into, let’s begin discussing strategies for how to monetize an app. 

Paid Downloads

You can monetize your app by demanding a one-time fee for the services of your app. With this model, you can generate instant revenue however, it has some disadvantages. 

Firstly, people might not want to pay for an app that they didn’t use. Similar to The Foot-in-the-door technique, you should start with a free version.

“Let’s start small, try this free version first. If you want more, you can get the paid version here.” seems to work better than “Pay now, and if you don’t like it, well oops.”

With a free version, users can get used to your app so they can decide better whether or not to buy it. Since this is a more reliable approach, it can generate more revenue in the future. 

Secondly, instead of getting paid once at the beginning, you can monetize your app in small amounts but on an ongoing basis. This means more revenue is possible in the long run with other models.  

Freemium / Subscription Monetization

If paid downloads weren’t good enough for you, you can try the subscription model. You can offer subscriptions for different periods such as monthly, 6 monthly, and yearly. 

Similar to paid downloads, people probably won’t want to subscribe to an app they don’t know. So, offering a free trial or a freemium model will be beneficial for convincing users to subscribe. But make sure that your freemium is engaging and persuasive enough to make the sale. For this matter, determine how much content you want to share, which features you want to make accessible.

For instance, Sleep Cycle monetize their app with the freemium model. You can utilize a few features of the app, see if you like it or if it solve your problem. And then, if users are happy with the service and want more, they can get the premium. 

Freemium and subscription models are highly popular among health and fitness, news, and education apps. These models are also a good way of ensuring user retention. If they say yes to yearly subscriptions, they will probably come back more often.    

In-App Advertising

This model is how you monetize apps with ads is highly utilized among apps. It is based on the idea of showing ads on your app and earning money from it. Plus, it is highly profitable since people are getting more attached to their smartphones every single day. The more they use their smartphones, the more ads they can see. And the more ads they see, the more money apps can make. 

This method is especially useful for Hyper-Casual games since games can monetize ads by showing ads in between rounds.  

However, In-App Advertising comes in many forms and you should implement to most suitable ones for your app. 

Banner Ads

Banner ads are usually placed at the top or bottom of the screen. It is probably the most user-friendly option as it does not interrupt the interaction and does not disturb the user. 

However, banner ads have been around for a long time and people have unintentionally developed blindness for them. Yes, Banner Blindness is a real thing. Since people know the top and bottom are utilized for banner ads, they unconsciously ignore the information there, which is called Banner Blindness. 

For this reason, apps don’t prefer banner ads as much as other in-app advertisement options. So if you are going to go with banner ads, make sure that you implement strong Call-To-Action and catchy graphics for better results.  

Interstitial Ads

Interstitial ads can be in image or video format. 

And, Insterstitial Ads, unlike banners, interrupt the user experience so they can be annoying if they appear too often. For this reason, you should find the right moments to implement them. For instance, if it’s a game, you can implement them in every 3-5 stages to avoid disturbance. 

Rewarded Ads

The attention span is very short and just like you did above, most people don’t watch videos to the end. Unless you offer them something in return. That is why rewarded videos are great. Because the advertisers have enough time to explain their value propositions.

For example, you are playing a match-three, get very close to the next level but time has run out. At this point, the application will offer you a rewarded ad. If you watch it until the end, you will have one more chance to complete that section. And the app will earn money. Win-Win. Similarly, Interactive or Playable ads are also great for maximizing the engagement you get from users.

In-App Purchases

The mobile app industry loves the In-App Purchase model. First of all, the app is free in the store so users hit the download button more easily compared to paid downloads. This is the first benefit. Secondly, you can generate a lot more revenue in the long term. 

Users can pay for the locked features, buy gems or skins, or spend money to get another playing opportunity. Or, my personal favorite is that users can pay for an experience without ads. At this point, you simply say that you have to make money one way or another so either watch ads or pay to remove them.

For instance, you can see top in-app purchases of High Heels by Zynga through our App Intelligence. No Ads being the most popular option shows how much users care about the user experience.

This model is more suitable for games and health and fitness apps where you can offer extra features to users who want to parlay the app in the best way possible. 

Service Fee Model

Any investors would be familiar with this model. Finance apps that give access to stock markets and offer transactions utilize this method.

For instance, Crypto coins are in the bear market now. And you may want to seize the opportunity(This is not an investment advice in any sense). So, you download Binance, and order to buy a certain amount of Ethereum. Binance will generate revenue from your transaction by applying a service fee. 

The model is also popular among shopping apps. For instance, Getir which is a shopping app offering fast delivery for food and grocery orders charges a service fee. This app monetization model is highly preferred by shopping apps ass well.

Therefore, if your app has features that improve the process of daily life such as online payment or mobile investment, the Service Fee model can work impeccably for you.     

Email and SMS Marketing

Email and SMS marketing are indirect and long-term techniques of app monetization. Collecting emails and contact information can give you the ability to build customized marketing campaigns. Therefore, you can address your userbase better and improve the user experience. 

Unlike the models above, these approaches are more of subsidiary elements and you should combine them with the app monetization model that fits the best to your app. 

Takeaways

• Both the App Store and Google Play consist almost entirely of free apps. 
• Successful implementation of app monetization models can increase user experience and bring more revenue.
• With App Intelligence, you can easily track the reviews and ratings of your competitors so you can find out problems in their strategies and optimize your own.     
• App Monetization should be compatible with the type of the app, audience, and mobile platform.
• Freemiums and free trials help users to get accustomed to the app so they can decide to go premium more easily. 
• Market Research and Competitor Analysis are of great importance for developing a mobile app monetization strategy that responds to the competition.  

If you want to build a successful app monetization strategy for your app, feel free to utilize our tools and sources. All you have to do is schedule a demo now. 

The post How to Monetize an App: Latest Trends for App Developers appeared first on MobileAction.

This is how they manage people in real-life casinos. Now, let’s take a look at what casino games are doing to improve conversion rates and mobile user acquisition strategies, shall we? Before you even start thinking about how to promote an app, you need to make sure that your product page is ready to turn some visitors into customers.

For this matter, we chose 15 highly popular Casino Games from the Top Charts and will analyze their product pages to understand how they turn visitors into users.

App Icons

In the search results or featured apps, whenever users encounter your app, the app icon is probably the very first thing they engage with. This is why the icon of your app holds prime importance in improving your app store conversion rates.

When we look at the app icon preferences of Casino games, we see that they heavily bank on the colors of black, green, and red. Think about any casino that you have ever been to, or picture a casino from a movie if you have never been to one. You will realize that these colors are also utilized by real-life casinos. Green poker tables, red carpets, slot machines, and even the personnel have these colors on their uniforms. 

Let’s talk about why. 

You have probably heard of color marketing before. It is a marketing method for benefiting from sentiments associated with certain colors. For instance, while red is seen as the color of passion, love, and anger,  green signifies abundance and new beginnings. Black, on the other hand, is usually associated with elegance and luxury. If these don’t summarize what gambling is, nothing can. 

Therefore, it makes sense that casino apps are benefiting from these colors in their app icons for their mobile game marketing efforts. Regardless of the category of your product,  color marketing and projection of sentiment should be on your checklist. 

Moreover, cards and dice are heavily utilized in the app icons of casino games. There are two reasons behind this. The first is the fact that, people who gamble love these visuals. The second is, they highlight what the app is about and what games they offer. It is important to reflect your app’s content and theme in your app icons and Casino Games are doing a great job on this.

You can all the information about your competitors’ creative assets in our Creative Asset Hub. In this way, you can optimize your own visuals by analyzing the top creative assets in your category. 

Generic Keywords Dominate Indexed Fields

When we look at the app titles of Casino games, we see that they prefer generic keywords rather than brand keywords. Zynga Poker, Caesars Slots, and Slotomania are the only ones with a brand name in their app titles. This approach fits well with the genre since most users search for specific games such as BlackJack, Solitaire, or Bingo. Therefore, having these phrases in the app titles put these games in front of the ASO race. 

So what else helps you get better rankings? Your subtitles. After your app title, your subtitle is one of the most weighted factors that impact your app keyword rankings. Except for Casino Craps Pro 3D, every casino game on our list is benefiting from them. 

As you can see above, Casino games utilize these keywords the most in their subtitles. Slot(s), Card(s) and Game(s) get the top-shelves. Subtitles give you an extra keyword field that you can benefit from to increase your organic rankings. For this matter, one should utilize them in the best way possible. 

As our ASO Intelligence shows that users are searching for these keywords quite often the top three keywords utilized in subtitles have search scores of 59,46 and 80 respectively. Therefore, we can state that most casino games are aware of the advantages of subtitles. 

Video Previews and Screenshots for Casino Games

Now, let’s check out what Casino games are doing to improve their conversions with video previews and screenshots.

Video Previews

First and foremost, we have to say that 9 out of the 15 casino games welcome users with a video preview. Users probably would want to take a quick look at what your game is about and a video preview would be the perfect tool for this job. 

Let’s look at some examples.

What attracts a gambler better than the thrill of winning real money, right? As you can see here, Match to Win starts with a movement and sound reminiscent of a slot machine to say “Win Real Cash”. Then they show a user who won money and proceed to the real gameplay.

 Some gamble with pure luck and some gamble with knowledge. This casino game tells how to play better. It highlights your mistakes and shows the best moves. In this manner, Black Jack 21 Pro Multi-hand differentiates itself from other games that are solely focused on providing a game of Black Jack. This preview can be particularly effective for attracting users who already know BlackJack. By telling users what they are lacking,  you can tease your way to conversions!

Solitaire is another popular card game. Moreover, the app store is filled with casino games that are about Solitaire. For this matter, explaining your value propositions in the video previews is of vital importance because the competition is harsh. As you can see, Solitaire by Brainum offers stats and different scoring styles and customizing cards and backboards. 

Screenshots

If you decided not to utilize video previews, then screenshots are your last conversion castles. Similar to video previews, you have to make it catchy and engaging but you should not forget to describe your game. 

Pool Payday is one of those casino games that don’t use a video preview. Instead, they are showcasing their game with a screenshot set. As you can see, we have visuals of real gameplay and lots of happy faces. Because Pool Payday wants to create a sense of positiveness, to show excitement and winnings in these screenshots.  

This approach is extremely common in this category. 

Here is another example. We see screenshots that describe the gameplay, tell users that they can earn real money, and display lots of happy users. 

When we look at the product pages of Casino Games, we see that they are not only promoting the game but also a pleasant feeling of excitement. Just like real-life casinos. 

What kind of video previews and screenshots they are using is presented in one simple dashboard. Furthermore, you can improve your app titles and subtitles by using our Keyword optimization tool. 

Ratings and Reviews for Casino Games

Ratings and reviews are another significant aspects of product pages. Most users will decide whether to download the app by looking at these sections.

These are the average numbers for our selected Casino Games. Although some of the games are relatively new to the market, the average review count is still pretty high. You might think that ratings and reviews are parts of your product pages that you have no control over other than creating a good game and hoping to get good results. Luckily, this is not the case. 

Responding to the reviews can actually make a huge difference. It helps you to connect with your user base on a deeper level. It shows that you are listening to their requests and complaints.

When a user is happy with your game, they show their appreciation by leaving a positive review, which helps conversion rates since other users who see these reviews will be one step closer to downloading your app. Also, they will see that you are responding to these comments; however, the real impact lays behind the negative reviews.

You cannot solely choose to answer positive reviews. When you leave negative reviews unanswered, this will cause a drop in your public image. In other words, if you don’t care or listen to your users, they will stop playing your game and also negatively influence users in the consideration stage. 

As you can see, Casino games are respondents to both positive and negative reviews. In this way, they engage with their users,  show prospects that the app is still actively maintained, and potentially turn negative reviews into positive ones.

The best way to hit 21 is to know the next cards. Similarly, when you are competing for app downloads, you should know about the market. Our mobile app Intelligence tools enable you to track your competitors and see their user acquisition strategies and tactics, allowing you to maximize the effectiveness of your app marketing strategies.

Schedule a Demo with our experts now to see how you can benefit from all of our tools to maximize your growth. 

The post Product Page Breakdown: Casino Games appeared first on MobileAction.

In this post, we are going to present a comprehensive analysis of the mobile user acquisition strategies of shopping apps. But first, let’s talk a little about the origin of Black Friday, shall we?

Black Friday is the Friday following Thanksgiving Day, and it represents the Christmas shopping season. However, the term of Black Friday actually comes from a financial crisis back in 1869 where the golden market collapsed. A pretty good start for a shopping craziness, isn’t it?  Because, without discounts, that much shopping probably still could mean a financial crisis to many households. 

It is the busiest shopping day of the year where people sleep in front of shops, wait in long lines, and even battle for goods. However, in the app stores, all users have to do is click on the shopping app, choose the goods they want. No dramas, no battles. This is how it is from the perspective of users. 

From app marketers’ point of view, the battles are still on and probably in a more severe way. Because you no longer compete with your locals. Your competitors are coming from all around the globe to steal your prospects. You should gird on a solid holiday season marketing strategy and captivating in-app events to face them successfully. 

Don’t worry, we will get you ready for the fight. Let’s start by going over how the top shopping apps are getting ready for Black Friday 2021. 

Data Collection 

In order to demonstrate the app tendencies in both app stores, we are going to utilize 10 popular shopping apps. 

Most of these apps are organically ranking among the top 10 shopping apps in the US. Moreover, they are advertising like madmen, making them perfect for our research. Because they provide a larger sample in terms of mobile ad creatives, ad networks, and ad publishers, allowing us to make truer inferences about the app marketing tendencies. The bigger the sample, the more accurate the reflection. That is why we chose these 10 highly popular shopping apps for this analysis. 

Ad Network Counts: Apple v Google Play

The average Ad Network count is 6.9 for the App Store and 8.4 for the Google Play Store. This data may tell us that in Google Play Store, apps prefer working with more Ad Networks. While this is true for some of these apps, we can see that most of them actually stuck to their Ad Network counts in both stores. 

The only extreme changes made by Amazon, AliExpress, and Wish. They preferred doubling their Ad Network counts when it came to the Google Play store. However, the performance of these ad networks is what we should really be focusing on.

For instance, let’s take a look at Nike’s mobile ad network distribution.

This dashboard shows how Nike distributed their mobile ad creatives in the last month. They sent 44% of their ad creatives to Facebook and 45% in total to Instagram and FB Native. 

Although Instagram and Fb Native have more ad creatives in total than Facebook, things change when we look at the impression distribution. As you can see above, Facebook alone is responsible for 75% of their total impressions. 

Therefore, increasing the number of ad networks without looking into their performances might not benefit your campaign as much as you hoped. Especially if you don’t know how your ad creatives have been distributed. As you can see above Liftoff distributed Nike’s creatives to other ad networks such as Applovin, Admob, and Tapjoy (yes, this is the cool new feature of our Mobile Ad Intelligence tool). In terms of impressions, Facebook still seems to be the most effective platform for shopping apps.

Total Ad Creative Count is Higher in Google Play 

Shein, being the top advertiser of the shopping category, ran more than 45k ad creatives in total for October 2021. AliExpress follows with 10.500 ad creatives but as you can see there is a huge gap between the number 1 and 2. However, in general, running 4k to 5k ad creatives seems to be the average for the shopping category. 

The graphic tells us about a clear distinction between the app store preferences of these apps. Only Nike is approaching both app stores in the same manner. The others have extreme differences between their ad creative counts for these two platforms. 

Since the release of iOS 14.5, the gap between the ad creative counts in these two stores has increased in general, which is consistent with our analysis for shopping apps. It is likely that advertisers have been shifting their advertising budget in the App Store from creative advertising to Apple Search Ads, which we will look into shortly.

Higher Keeping Ratio in Google Play

Shein again leads the crowd, with the highest active ad creative count in both app stores. 13k active ad creatives in total are extremely ahead of the curve. Moreover, the active/total ratio is not that high for the shopping category. As a result, the average active creative count seems to be around 1k to 2k in total.    

How shopping apps approach the app stores lies under the A/B Testing ratio. The active/total ad creative ratio is around 25% for the App store and 37% for Google Play. It seems shopping apps test more in Google Play as opposed to the App Store. 

Image and Html Ad Format Dominates  

The format distribution of ad creatives depends highly on the category of your app. While Video was the dominant ad format for Hyper-Casual games,  only 10% of Shopping Apps’ total ad creatives were in video format.

Html and Image formats appear as the main squeeze of this category since they are utilized in 90% of total ad creatives.  

As you can see, in both app stores the Html and the Image formats are the main choices for shopping apps. You can utilize video creatives to show features of your app that need motion. However, engaging users with 30 seconds long videos to tell them that you have discounts or the goods that users want is extremely difficult. Most of them probably will leave after 5 seconds. Instead of this, you can show an image of your goods that are in the sale. This is easier, cheaper, more captivating, and therefore will be more effective. 

Now let’s take a closer look at the paid user acquisition strategies of Shein and Blush Mark. 

Shein – Dominating the Ad Space in the Shopping Category

Shein began its preparation for Black Friday 2021 with a little change on its app icon. As we go further, you will see that this simple step is actually embraced by many. Because it sends a clear message to the users who are looking for Black Friday 2021. Moreover, it helps increase retention scores due to the fact that it will also attract existing users. That is why these changes in app icons are in fact truly beneficial for your user acquisition goals.  

The next step of adjusting your creative assets to the season is your video previews and screenshots. As you can see here, Shein changed its screenshot set to fit better to the season. They brought to the front their high discounts and events related to Black Friday 2021. They showcase their giveaways, minigames, and flash sales to complete the conversion.

You can take a closer look at their changes with our App Update Timeline feature. 

As seen above, their previous app icons and screenshots are presented with their current ones. Moreover, you can track every aspect of their updates from promotional texts, to category changes. In this way, you can analyze your competitors better and improve your user acquisition strategies accordingly. 

Now, let’s study their top creatives a little bit. 

Ad Creative Analysis of Shein

80% of their ad creatives are in image format so let’s start with one of their image ad creative. Below you can see that they utilize a model wearing one of their products. As mentioned above, it is an effective way to attract shopping lovers. 

However, we can also see that they are localizing the CTO, title, subtitle, and body of the ad creative. Although a visual can be seen as universal, it is always better to add local elements to your ad creatives. In this way, you can improve your communication with your prospects.

Black Friday is good but how about a slow Sunday. Here Shein showcases their products for a relaxing bath and ties them to a theme. 

Remember the theme of Black Friday? Shein vitalizes this idea in their video ad creatives to welcome users with the spirit of the season. 

These examples tell us that it is better to present your products with an idea rather than cold exhibitions. Don’t just show, tell a story. 

Apple Search Ads Strategies of Shein 

As you might already know, Apple Search Ads is one of the best ways to promote your app in the App Store. In the Appflyer Retention Index, it was the leading user acquisition platform. It helps app marketers reach out to high-quality users who are inclined to download your app and use it for a longer period of time. 

So let’s see how Shein benefits from Apple Search Ads. 

They are utilizing 4601 paid keywords in the U.S and run Apple Search Ads in 35 different countries.

Shein dominates its competitors’ brand keywords. As you can see, in all of these keywords, Shein has at least 50% of the impression share. This approach enables them to reach out to new users who actually searched for their competitors’ apps. 

Since Shein chases after their competitors’ brand keywords, why wouldn’t their competitors come after Shein’s brand keyword? For this matter, although Shein organically ranks the first for its own brand keyword, Shein bids and gets 70% of the impression share. Never forget to defend while attacking. 

Furthermore, they are also getting the lion’s share in generic keywords. The keyword of “Shop” has a popularity score of 63, which is pretty high. So, getting 65% of impressions for this keyword can actually boost your download volumes dramatically.   

Blush Mark – Women’s Clothing

As you can see, Blush Mark, one of the most downloaded shopping apps is also doing what any successful app marketers should be doing. They tune up their creative assets for the season. 

These changes may seem insignificant at first. If the app and the features of your app remain the same, what impact could backgrounds and banners do? 

First of all, even the background color can influence your conversion rates. Especially if you adapt it to the theme of the season.

This was the previous screenshot set of Blush Mark. Although it also has a concept, it would not fit into Black Friday 2021. As seen, they changed the background color to black and surrounded the corners with shiny dots that give the sense of a store window. In this way, they catch the attention of users who are already bought into the idea of Black Friday. 

As seen above, Blush Mark runs this image ad creative heavily on social media channels. We can also claim that they target mainly American and French users with this ad creative. And, they are localizing the ad creative accordingly. 

Who doesn’t want affordable and cute clothes, right? Probably the fashion boutiques that overcharge for their custom-made products, and the customers of these boutiques. However, Blush Mark does not target them so they made it clear by saying that you can find affordable clothes in this app. Furthermore, they create a sense of authenticity by benefiting from a person who is not a celebrity. 

Studies show that people tend to follow advice from their fellows, co-workers and etc. Since you cannot pay everyone to promote your brand, working with ‘normal’ people in your ads can be a nice way to connect with your target audience.

Apple Search Ads Strategies of Blush Mark

If you want to benefit from seasonal app marketing but don’t tailor your Apple Search Ads keywords accordingly, success won’t come to you. 

Here, we see that Blush Mark actually targeted the related keywords to Black Friday yet they are not getting enough impressions from them. Amazon, Slickdeals, and Flipp get the largest impression shares for these keywords. 

In such cases where you are bidding on highly competitive keywords, automation rules can be used to increase your impression shares by adjusting your bids automatically depending on market conditions.

Apart from this, they are protecting their brand keywords in Apple Search Ads. However, when it comes to getting high shares from popular keywords, their impression shares seem to be a little lower.

Moreover, when we look at the keyword numbers of other apps, we see that they increased the total number of paid keywords, as Black Friday 2021 approaches. For instance, Klarna was running 17k paid keywords at the beginning of September. Now their keyword count is above 24k, once again displaying the importance of seasonal app marketing.

This is all for the user acquisition strategies of shopping apps during the holiday season. We hope the data we provided will help you take your app marketing strategy to the next level. Meanwhile, you can always schedule a demo with our mobile growth experts and see how you can leverage our peerless mobile app intelligence data to get ahead of the competition.

The post Black Friday 2021: User Acquisition Strategies for Shopping Apps appeared first on MobileAction.

We are not experts who can point to the next golden opportunity of the crypto market. However, on app marketing and mobile user acquisition strategies, we come in useful. 

Let’s begin by comparing how finance apps approach app stores. Then we are going to dive into the user acquisition Strategies of Binomo and Coinbase. 

A Comparison on Finance Apps: Google Play vs App Store

As you can see, the top 10 advertising apps in the finance category differ from Google Play to App Store. There are only five apps that rank among the top advertising finance apps in both app stores: Crypto.com, IQ Option, Coinbase, Kraken, and Olymp Trade. 

When we look at the apps based on their use of unique ad creatives in the App Store, we see a huge difference between apps. Crypto.com ranks first and utilizes ad creatives almost 8 times more than its closest follower. This gap gets bigger as we move on to lower ranks. OKEx used only 67 unique ad creatives in the last month. 

Apps seem to have a closer competition in Google Play since the difference between their use of ad creatives isn’t as significant as in the App Store. Crypto.com leads the crowd also in Google Play but with lesser unique ad creatives. We also see a decrease in ad creative counts of Olymp Trade and Coinbase. 

Given these circumstances, it is clear that apps run more unique ad creatives in the App Store than Google Play. 

Now, let’s take a closer look at the paid user acquisition strategies and ad creatives of the best finance apps. 

Binomo

Binomo is the third top advertiser in the App Store’s finance category. They operate only in 19 countries leaving the US, UK, and most of the European countries out. Moreover, only 5 languages are used in the CTO, subtitle, and body of their ad creatives. 

It can be seen as a bizarre situation since left-out countries are some of the biggest app markets. However, having a focused ad campaign has some benefits, too. 

For instance, they can produce better ad creatives by tailoring them to the behavior and preferences of the target audience. 

Here, we see their ad networks, ad publisher counts, creative counts, and format distributions in India. As you can see, Mopub is the ad network with the most ad creatives for Binomo, and in these ad creatives, Binomo prefers the Html format the most by far. 

And here, we see the same data for Turkey. They work with Unity by a large margin in Turkey and they prefer video format the most. 

As our Ad Intelligence shows, Binomo has two very different approaches in India and Turkey. But why is Binomo doing this, right? Because different audiences have different demands and you cannot attract them all with the same treatment. 

Now, let’s see how they maintain this ad strategy in their ad creatives. 

Ad Creatives Analysis for Binomo

With this ad creative, Binomo wants to attract users by saying you can either spend money or make money. Moreover, It is obvious that this ad creative specifically targets Indian users because it says 100 Rupee in it. It communicates on a deeper level with the Indian audience as it uses elements specific to India. Therefore, it can generate better results.

This is another great example that shows their focused approach. As you can see, It uses a banner that says “for India Only”. Meaning that they don’t only localize their CTO, subtitle, and body of their ad creatives but also their contents.

Here, we have an ad creative for their Turkey campaign. Just like they do in India, they tailor the content for Turkey, simply by adding the national currency in the video. 

This video serves the same purpose as its Indian version, the content is almost the same. However, Binomo localizes everything in this video, making it specialized for the Turkish audience. 

Their smart marketing does not only carry them among the best finance apps but also helps them maximize their click-through rates and therefore their growth. 

Coinbase

Now, let’s continue with the #2 of Google Play’s top advertiser finance apps.

Facebook has 39% of their total ad creatives, which is a large share by itself alone. However, Coinbase also distributes %16 of their ad creatives to Instagram, Messenger, FB Native, and Youtube. Meaning that they attach great importance to social media channels in their mobile ad campaigns. 

However, when we look at the impressions they get from these mobile ad creatives, we see the social media channels fall behind. Although Admob has only 35% of their total ad creatives, 68% of their total impressions came from Admob in the last month. 

Their ad campaigns are active in 50 countries and they have a more balanced distribution than Binomo. The United States gets the biggest share with %10.85 and the other countries’ shares vary between .5% to 3%. However, we see that their ad creatives are mainly in English. 

Targeting a larger audience from different countries is nice but not localizing your ad creatives is not. Because even though you have ad creatives for them, you won’t be able to create the impact you want. In this sense, localization is not an option but a must. 

Nevertheless, it should be stated that they have really engaging ad creatives. Coinbase runs ad creatives that successfully explain the value propositions of the app. Moreover, they are utilizing different types of video content to attract users, such as app reviews from users or comparisons with other exchanges. 

Now let’s take a closer look at their ad creatives. 

Ad Creative Analysis for Coinbase 

Here, Coinbase explains why users should prefer them instead of other exchanges. The video explains they are secure, regulated, and easy to use in a simple and clear manner. While Coinbase is on the blue side, other exchanges appear on the black surface. As known, blue represents peace, security, and reliability in color marketing. And this is exactly how a finance app wants to be seen.

In this video, they feature a review from a real person who explains why she thinks Coinbase is perfect for crypto. These kinds of videos support your marketing goals as they increase the trustworthiness of your app by providing social proof.

A finance app can offer many features. You can buy and sell stocks, pay your bills or follow the news in the market. While advertising your app, it is always better to talk about every feature you offer. In this way, you can show what separates you from the rest. 

Here, Coinbase provides information about how its users can make money by watching videos and learning about crypto. This allows them to diversify their ad inventory and emphasize other functionalities of their app.

Throughout the post, you saw how our mobile Ad Intelligence tools can uncover every aspect of the paid user acquisition strategies of the best finance apps. If you also want to improve your marketing game and rank among the best, schedule a demo with our experts now! 

The post Top 10 Advertising Finance Apps for October 2021 appeared first on MobileAction.

It also helps that they’re not only providing a real shopping experience but also quick delivery as well. The convenience of ordering food from the comfort of our house is definitely a great selling point.

But here is the thing to remember, increasing demand also resulted in increased competition. Today there are dozens of grocery apps to choose from. While the market is this lively, reaching the right audience is key to success. Hence, we are witnessing different mobile marketing and user acquisition strategies to capture as many users as possible.

As you might have noticed, many of these apps are engaging in paid mobile marketing, in a rather aggressive manner (and not only on mobile devices).

Mobile Marketing Strategies of Top Delivery Apps

Through our Ad Intelligence tool, let’s check out the mobile marketing strategies of some of the top delivery apps. 

When we check out the top advertising apps that organically rank for the keyword ‘Grocery’, Glovo, Rappi, and Getir are some of the apps which are listed at the top. 

We can start by checking the visibility map in order to better understand these apps’ presence in the App Store.

Getir is outranking Rappi and Glovo in Europe while Rappi is dominant in LATAM and Glovo is ranking first among the rest. 

You can see below that both Getir and Glovo adapt their product pages to the region they are operating in. With delivery apps, it is especially important to reach users in their native language. This way, you will avoid losing potential customers just because of a language barrier.

Organic and paid growth goes hand in hand. 

Just as your product page, your mobile ad creatives should be translated to reach as many people as possible. When combined with a localized product page, you can provide a seamless acquisition experience to customers, which will reduce your costs while increasing conversion rates. When Custom Product Pages are live, these capabilities will be even more advanced in the App Store.

Above, you can see Rappi and Getir’s language distribution for mobile ad creatives. Just as in the case of Toon Blast, localized ad creatives also seem to be in the center of the mobile marketing for grocery apps. 

Creative Analysis for Grocery Apps

Now let’s take a look at the mobile ad creatives of some of these grocery apps.

Starting with Getir’s advertisements, we see backgrounds dedicated to the countries they are advertising in. 

For France, we can see the Eiffel Tower background while for the Netherlands we can see classic Dutch Buildings. This is definitely an effective way to connect with your audience on a more personal level.

Glovo also uses some videos that have a cartoon-like style. 

Even though video creatives are cool, they are not the most used creative format. For most grocery apps, we can see a similar distribution of creatives: Images and HTML formats are used most while the rest 20% to 25% are video creatives.

Getir’s Creative Format Distribution

One popular ad creative format seems to be placing an iPhone with the app’s interface in the middle, combined with a catchy headline. In the case of Rappi, we can see that they are experimenting with various background colors. This is a great demonstration of the capabilities that iOS 15 will bring. 

If the blue background creative attracts a user and convinces them to click on the ad, with Custom Product Pages you can adjust your screenshots to similar colors in order to provide a more consistent acquisition journey, increasing the likelihood that they will download your app.

DoorDash also seems to be using this creative format.

However, instead of the background color, we can see that they are using different zoom levels on their imagery on the variants of their creatives.

As we always discuss, understanding the competition is the key. Creative trends constantly change in the advertising ecosystem, that is why you should make sure to stay on top of things and keep in touch. You can simply subscribe to your competitors and get notified whenever they release a new mobile ad creative with our Ad Intelligence tool.

Using Apple Search Ads to Hack Growth 

Unless a user is searching for a specific competitor, it is crucial to appear at the top of the search results. For a second, imagine that you are hungry, and looking for a grocery app. Most likely you will check out the first 2 or 3 apps and download the one you prefer. However, grocery is a very popular keyword. 

With a search score of 41 and more than 8,000 keywords ranking organically in the U.S, climbing the ladder will take serious App Store Optimization efforts. 

This is exactly where Apple Search Ads comes in. Even if you don’t rank at the top organically, you can increase your visibility and brand presence through well-structured Search Ads campaigns. 

As you can see, JOKR and Weee! are the grocery apps that rank 27th and 32nd organically for the keyword ‘grocery’. However, through Apple Search Ads, they are able to gain a serious chunk of the impressions for the keyword. 

Speaking of brand presence, Competitor Campaigns are an excellent way to spread your name in the App Store. Especially if your competitor is not running Apple Search Ads, you can take your share of impressions from their brand name by appearing above their app in the search results.

DoorDash is one of the grocery apps that take advantage of Apple Search Ads. They bid on more than 6,000 keywords in the U.S and have significant visibility in both organic and paid aspects.  We can see that they are actively bidding on the keywords of their competitors.

Consider the Chipotle keyword. It is very popular with a search score of 70, and the actual Chipotle app is organically ranking first. But, using Apple Search Ads, DoorDash is able to get nearly 60% of the paid impressions from this keyword.

Final Thoughts

All in all, as it allows you to skip the organic line and empower your brand name through increased visibility, Apple Search Ads seems to be a major mobile user acquisition channel for grocery apps.

In order to build and maintain profitable user acquisition campaigns, it is essential to keep up with market trends and to keep an eye on your competitors. Sign up for free today and enhance your creative advertising strategy by analyzing more than 34 million mobile ad creatives!

The post Mobile Marketing: Paid Growth Strategies for Grocery Apps appeared first on MobileAction.

“Everything that can be invented is already invented.”

As you would have agreed, it was an early statement, and probably it will probably never be valid. Humankind will continue to find and build new things. 

If you are thinking about how you can find new mobile game ideas while there are already millions of gaming apps, don’t be afraid. Don’t be another Charles. Our Intelligence tools give you everything you need to find mobile game ideas. 

Let’s see some examples of successful games, analyze the market and the demand. 

Hooked Inc: Fishing Game

Nowadays, we are doing pretty much everything with our phones. So why not catch a few fish, too? Hooked Inc: Fishing Game is targeting users who are interested in this hobby. As you can see, they definitely have the name for it. 

We know that the algorithm prioritizes the keywords in the app title. Therefore, when you find a new game idea, be sure to optimize your app title. It will boost your App Store Optimization efforts for sure. 

As our Keyword Explorer shows, Hooked Inc: Fishing Games organically rank fourth for the keyword “fishing”. And, in this way they are easily reaching to users. Moreover, they recently made a big jump and got in the top charts for sports games. 

App Store Optimization plays an important role in this success and their efforts do not end with app titles. They also pay close attention to their video previews and screenshots.  

They are using real game displays and banners to explain their features which they place them in order of importance. In this way, users know exactly what to expect from the game. And this simple trick helps your conversion and retention rates go up. But today we will use them to analyze the idea behind the game. 

It is an important factor that the game mechanic is simple and doesn’t exhaust users. As you collect points and money in the game, you upgrade your boat and fishing skills to catch bigger fish. 

The gameplay is similar to Fruit Ninja, an ex-hit game, but it offers a different concept. Moreover, it is as addictive as Fruit Ninja. 

Meaning that if you find a game mechanic you like, and think that it would fit perfectly with another game concept, be sure to give it a try. 

Text or Die

We are all addicted to our phones at some level. A bit of a stretch but “Text or Die” would not be wrong for summarizing our modern world. So why not make a game for it? 

In this game, you are trying to generate words, just like Scrabble. However, here if your word is not long enough, your virtual character dies. So, Text or Die. 

I am sure that you are familiar with these kinds of games where you are competing with bots. But still, they are providing the game a sense of competition which makes users stick to the game. 

As you can see, the game provides graphics with no frills. This might be a trick to use when you want to put your gameplay forward. Also, it is a budget-friendly approach. 

Another aspect is that their use of colors. On different levels, they are changing the background colors to alter the ambiance. As you can see in their screenshots, while one seems as calm as a vacation in Hawaii, the other seems like that you have just visited an apocalyptic future.

Rollic Games published the game not very long ago but the game has already become the number one trivia game in the Apple App Store. We can see that Rollic Games continuously tests and improve their methods through their consistent version releases.

For instance, they have updated their app icon four times since the launch of the game. Meaning that they do optimization to better engage with users. With Product Page Optimization right around the corner, creative assets are more important than ever for user acquisition in the App Store. And their App Store Optimization efforts will eventually be rewarded, resulting in even higher download rates. 

One Shot Golf: Robot Golf & Win

One Shot Golf: Robot Golf Win. It is a very specific app title, isn’t it? When you read it, you probably thought that it’s a golf game where robots play and you win something at the end, right? Well, this is exactly the description of the game. 

You control real-world golf robots, participate in tournaments, collect points and win real prizes. It has everything you need for retention. 

Fun gameplay. Check. 

A challenge. Check.

Prizes. Check. 

Did I mention Robots? Real-life GOLF ROBOTS. Also, Check. 

And Happy users that will spread your game. 

Check. 

The important thing is to find these mobile game ideas before they go viral. Just like we do via using our App Intelligence to see the biggest movers in the app store. There is no doubt that robots and golf are an interesting combination.

Finding your next hit game is as simple as this. You just have to look closely at the market and work with the right partner. Schedule a demo today and stand out among your rivals.    

The post Mobile Game Ideas for October 2021 appeared first on MobileAction.

If you are looking for game ideas you have come to the right place. MobileAction’s App intelligence tools allow you to study the market as well as your competitors and come up with the best gaming ideas and marketing strategies possible. 

Let’s check out some of the hot games to find ideas for your next mobile game. 

100 Mystery Buttons 

The initial release date of 100 Mystery Buttons is August 2021. In less than a month, this game hit number one in the US on the overall free games list. So what makes this app one of the top ios games?

Let’s begin by introducing the game. Imagine you are at a pool party and there is a giant box filled with buttons. You have to escape but only one button lets you go out. The others have some good and some bad surprises. Here is a youtube video where actual people are playing this game as a challenge. 

Well, this is one way of advertising your app. Many game marketers are applying this into their mobile user acquisition strategies. Since it is one of the fruitful ways of reaching out to users.

However, we all know that we should not put all of our eggs in one basket. Instead, we should split them rationally to minimize the risk and maximize the growth. So, how does 100 Mystery Buttons split its eggs? Let’s see. 

As our mobile Ad Intelligence tool shows, their creatives are mostly running on Facebook-related networks. 55% of their creatives are on Facebook, FB Native, Messenger, and Instagram. 155 out of 167 creatives are active and seem to be running merely in English.

However, as you can see above, 6 countries that they are getting the most impressions from are nonnative English speakers. Soon, we can start seeing some localized creatives for maximum growth. 

We should keep in mind that the localization of our creatives is an important step of how to promote your app. 

Now, let’s analyze their creative a little bit. It can be claimed that their music choice is on point since they are targeting kids. We also see that they are using a phrase that challenges users: “No one can escape the box. Can you?” 

Well, you may escape the box but the real question is, can you escape their on-point marketing game.

Change and Drop

Let’s start by saying the best mobile game ideas are user-friendly ones. No matter how good your idea is, if your game is difficult to play, the possibility of your game making it to Top Charts will be pretty low. And here we have a game that is easy to play and moving up fast on gaming lists.

Change and Drop has risen 390 places all at once and now is ranking at 110th place for free puzzle games. This is only for the previous month. If you look at its journey from the beginning, you’ll see the real jump.

So what is the reason behind their success, right? You must have seen that their visibility score is not high. When relatively new games start getting downloads at a high rate, this kind of a jump occurs. The biggest factor here is that the game is fun, easy-to-play and as a result addictive. Now let’s take a look at their video creative to see what kind of a game it is.  

As you can see, they are simply showcasing their gameplay presented with peaceful music. This is one of their active creatives. In total, they had 73 creatives yet only 18 of them are active now. What this tells us is that they are A/B testing their creatives to optimize their marketing efforts. 

Their marketing efforts will bring them downloads and the download volume will reward their ASO game. Meaning that we can see their visibility score going up dramatically in the near future. If they increase their App Store Optimization, their marketing efforts will also be rewarded. Because, they will be able to convert more taps into downloads by keyword and product page optimization, which will have more importance with iOS 15. 

Bingo Clash: Win Real Cash

Bingo Clash: Win Real Cash is the last game that we will look into, or should I say look up to? It is a mobile version of the good old Bingo where you match the numbers drawn with the numbers randomly printed on your card. As you know, if you mark all the numbers before everyone else, you win. A simple game of luck.

However, their success is not that simple. They are dominating the Casino Game Category for quite some time. 

As you can see their category rankings aren’t bad at all. Do they owe this success to the features they offer? Definitely. But what about marketing, does it play a role in their success?  Absolutely. 

Here we have an inactive video creative for Bingo Clash. The ad tells that they can earn real money secured with PayPal. It can be claimed that it is an engaging video creative however, they are not actually showcasing the real game. That is why we have the video creative below.

Here, we can also see that we are winning real money that we can withdraw securely with PayPal. But more importantly, we see the real game. We should always keep in mind that engaging videos are great as long as they are showcasing real gameplay. Otherwise, we will either face users that don’t download our game or unsatisfied users due to misleading creative. 

MobileAction with several tools is here to assist you from finding the best mobile game ideas to marketing. Schedule a demo with our experts now and enjoy the ride to the top!

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