increase in visibility
jump in downloads
increase in ROI in 1 month
LinkDesks, renowned for creating puzzle and casual games that captivate audiences, faced the challenge of standing out in the global mobile gaming space. Mengjie Gao, Director of ASO Strategy at LinkDesks, shared their experience and how the partnership with MobileAction improved their approach to app visibility and user acquisition.
In the competitive landscape of mobile gaming, LinkDesks struggled to capture the attention their games deserved. “We knew we had hit titles on our hands, but finding our place in the spotlight was tougher than we anticipated,” states Mengjie. The team’s efforts in App Store Optimization (ASO) and market research were initially frustrated by reliance on manual processes and educated guesses.
MobileAction provided LinkDesks with a set of ASO tools, Apple Search Ads insights, and market research capabilities. What set MobileAction apart for LinkDesks was not just the breadth of tools but the depth of actionable data they provided, all at a competitive price point.
The Ad Intelligence product redefined LinkDesks’ creative strategy. While utilizing the Creative Analysis feature, they have analyzed the category’s best practices and what their competitors do and implemented those findings into their ad creation strategies.
The Localization tool opened new international doors for LinkDesks. To engage more with their target audience in different markets, they analyze in which aspects they should arrange their apps for the local audience. After identifying their action list, they translated their metadata keywords, which contributed to an increase in global downloads. “MobileAction’s insights were a game-changer, allowing us to understand and outmaneuver our competition in key markets,” Mengjie noted.
“MobileAction has been pivotal in our journey. Their tools and team have empowered us to achieve a 45% jump in app downloads and redefine our marketing strategy. Any mobile marketer looking to excel should consider MobileAction as their go-to platform.”
The results were transformative and increased LinkDesks’ organic visibility globally. In the initial months of using MobileAction, LinkDesks’ apps saw a 50% increase in visibility and a 45% jump in app downloads. Moreover, the ROI improved by 12% within the first month, directly reflecting the more targeted ad campaigns.
“The support from MobileAction’s team was exceptional. Their proactive advice during critical updates was invaluable in maintaining our visibility. MobileAction highlights the power of the right tools and partnerships in the competitive app industry, proving that with the right insights, any app can turn into a global sensation.” Mengjie added. This partnership boosted immediate metrics and laid a foundation for sustained growth and strategic marketing.
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